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  • events

    Tuesday, 16 June

    Start Time
    12:30 PM

    Finish Time
    2:00 PM

    North Ryde: Watermark, Building 1 Binary Centre, Level 3, 3 Richardson Place


    CPD Points
    1.00 pt practice management and business skills/ legal skills or practice


    North Ryde: Maximising IP Value

    Businesses want to generate as much value as possible from their intellectual property. How that is done will change from case to case, depending on the nature of the rights and, vitally, the commercial context. In this session we will explore:

    • The interplay between IP and strategy, and how IP can be used passively to generate value indirectly or proactively to generate direct value
    • How to prioritise IP spending on assets that are most likely to generate value
    • Tactics and options to influence employee behaviour in relation to IP capture and protection
    • Extracting value for IP assets that are no longer strategically aligned

    About the presenter

    Carla Degenhardt, Special Counsel, Watermark intellectual Asset Management

    Carla works with Watermark’s clients to help them derive the greatest value from their IP assets and effectively manage their risk. Leveraging business acumen gleaned from her time leading the IP Team in Australia for Rio Tinto and insight from her extensive IP litigation background, Carla brings a uniquely commercial focus to contentious and non-contentious IP legal services. Her particular focus is on IP portfolio management strategy, local and global IP commercialisation projects and enforcement actions.

    Please note: If your company/organisation is deemed to be a competitor of the host organisation for this event, you may be excluded from attending this event. If you believe there may be a conflict or are uncertain, please enquire with ACLA.


    Registration for this Event is for Members only.