events

14 Mar 2012

Start Time
1:00 PM

Finish Time
4:30 PM

Venue
Sydney - Marque Lawyers, Level 4, 343 George Street

Non Member Cost
AU $ 465.00

Full Member Cost
AU $ 385

Obtaining Value and Price Certainty From Your Law Firm

In the last two years, there has been a significant move away from law firms using time-based billing and hourly rates, to a more value based engagement, resulting in more certainty of fees for both client and law firm, and often a more mutually productive relationship. Some of this has been driven by in-house lawyers, and it is important that the in-house profession continues to investigate and pursue positive change in this area.

In this 3.5 hour Masterclass Ron Baker will challenge thelargely outdated current business model adopted by many in the legal profession, with thought provoking discussion and debate. He will present a new model that is being adopted by clients and their professional firm advisors worldwide. John Chisholm will provide hands-on assistance and anecdotes of the Australian perspective during this informative and interactive workshop.

Topics covered:

• The value curve for legal services

• The role of pricing in product and service development

• Cost-based pricing

• Why hours shouldn’t and don’t matter

• Value-based pricing and other forms of alternative fee arrangements and developments worldwide

• Importance of scoping

• Elements of a scope document

• Setting and managing expectations

• How do I know if the price is right.

About the presenters

Ron Baker - CPA, Economist, Author, Speaker, Founder, Value Based Pricing Guru, Knowledge Worker Advocate.
Ronald J. Baker started his career in 1984 with KPMG Peat Marwick’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. He is the author of six best-selling books, including: The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth. He released his latest book in 2011, Implementing Value Based Pricing; A Radical Business Model For Professional Firms.
Ron has worked and continues to work with many law firms and their clients all over the world in assisting them to making the transition away from time based costing.

John Chisholm - John was previously Managing Partner at Maddocks, and Chief Executive of Middletons. John established his own consultancy in 2005 to share his expertise and experience with professional service firms in Australia, New Zealand and worldwide who look to maximise their business performance. He now speaks, trains, facilitates, coaches and consults. For the last 6 years John has led the charge for lawyers to move away from time-based billing, regularly presents and is the author of many articles on the topic. He works with many law firms (and their clients) around Australia assisting them with both a mindset change, and the practical implementation and application of moving towards value pricing. John is also a Senior Fellow of the VeraSage Institute.

You can find out more about Ron Baker and the VeraSage Institute at www.verasage.com His stated mission is “To, once and for all, bury the billable hour and timesheet in the professions.”

This is a great opportunity not to be missed.

Registration

Your Price: AU $ 465.00

Registration for this Event is for Members only.